The Ned Prix de Fashion

Who is New Zealand's best dressed racegoer?

The culmination of New Zealand’s fashions in the field competitions, this is the national final, bringing together the cream of the crop to find the country’s most stylish racegoer.

Entry into The Ned Prix de Fashion is by pre-qualification with entrants needing to win a qualifying competition in order to secure their spot in the competition.

Qualifying events taking place throughout the country are all culminating in a final pre-qualifying competition – forEVER SOPHIE Permanent Jewellery Fashion Qualifiers here at Ellerslie on Barfoot & Thompson Champions Day (8 March 2025), giving four lucky women one last ‘wild card’ chance to secure their spot in The Ned Prix de Fashion and take home a $1,000 prize each.

Contestants will then take to the runway in a bid to catch the eye of our expert panel of judges whose job it will be to whittle the pool down to just five Grand Finalists and from there, the Supreme Winner.

This season also celebrates 20 years of The Ned Prix de Fashion.

The Ned Prix de Fashion

How it works

You must qualify to enter

To enter The Ned Prix de Fashion you must have either won a prequalifying event that has taken place at a racecourse in New Zealand over the 2024/25 season or...

Enter on the day

If you have not won a prequalifying competition, you have another chance to enter on 8 March at Ellerslie as part of the forEVER SOPHIE Permanent Jewellery Fashion Qualifiers.

Four women will each be chosen as 'winners' of this competition, earning themselves the final spots in The Ned Prix de Fashion and taking home a $1,000 prize courtesy of the competition's partner.

Entries into the forEVER SOPHIE Permanent Jewellery Fashion Qualifiers are open on the day from 11.00am - 12.45pm. Heats begin at about 1.30pm with the Menswear Award happening thereafter.

Visit ForEVER Sophie Permanent Jewellery

Then

The Ned Prix de Fashion kicks off, featuring up to 15 representatives from qualifying competitions.

Taking to the runway, contestants will be scored by our panel of judges with the top five points scorers being announced as Grand Finalists.

Visit The Ned

Winner-Takes-All

From the Grand Finalists, points will again be awarded with the overall points scorer being announced as the Supreme Winner of The Ned Prix de Fashion 2025.

That person will take home the $15,000+ winner-takes-all prize package from The Ned, Tan In The City, and SkyCity Auckland plus bragging rights of being the country's national racewear titleholder.

And for the guys...

Menswear Award

Menswear Award

Men aren't forgotten with the day's Menswear Award offering the winner:

A full share in the Social Racing Socialites syndicate valued at $1,200 AND a $300 TAB betting voucher

The runner-up will take home a $200 TAB betting voucher.

MC & Judges
MC | Guest judge on finalists' panel

Carena West

A familiar face on and off the track, club ambassador Carena West brings a wealth of experience and passion to Maman Fashions in the Field – this year making her MC debut alongside joining the judging panel to submit scores on our competition finalists.

As a Club ambassador and the 2019 Myer Fashions on the Field National Final winner at Flemington, Carena’s credentials in racing fashion are as impressive as her raceday ensembles. But her connection to racing goes beyond the runway. Carena is also a Club member, winning owner, and accomplished horse rider, making her a true all-rounder in the racing world.

Off track, Carena keeps her plate full by running a successful activewear label alongside her sister and being a mum to her gorgeous daughter. We also LOVE her equal parts talent, style and hilarity Insta account.

Carena's Instagram
Judge

Jill Humphries

After having previous sat on The Ned Prix de Fashion judging panel in years gone by, we are pleased to announce the return of esteemed Australian-based milliner Jill Humphries for the 20th edition of the national final. With a deep appreciation for craftsmanship and design, Jill has spent years creating standout headwear that graces racedays across Australasia and beyond.

Renowned for her impeccable attention to detail, expert knowledge of millinery trends, and ability to balance tradition with modern flair, Jill brings a depth of perspective to this year’s judging panel.

Her passion lies in celebrating headwear as the ultimate finishing touch, and we’re sure she’ll be looking for that person whose outfit rises above the rest when she takes her place on the judging panel on 8 March.

Jill is also kindly contributing to The Ned ‘s portion of the overall prize package, with the competition winner taking home a bespoke millinery headpiece under Jill’s Black Label brand to the value of $1500.

Jill's Instagram
Judge

Hannah Marinkovich

Seasoned racewear judge and an ambassador of Auckland Thoroughbred Racing, Hannah is thrilled to be returning to this year’s panel. Having won The Ned Prix de Fashion in 2017, Hannah also knows exactly what it takes to pull together a look good enough to wow the judges.

Hannah brings a wealth of experience and a genuine passion for racewear. Her ability to recognise both the finer details and the overall impact of a look makes her an invaluable member of the judging panel.

Beyond her impeccable style, she’s known for her warmth and encouragement, ensuring every contestant feels confident and celebrated as they take the stage.

Hannah's Instagram
Lou Heller
Judge

Lou Heller

After having made her judging debut at Ellerslie in 2024, renowned stylist Lou Heller is back on our judging panel for The Ned Prix de Fashion 2025.   In addition to her stylist career, Lou brings seasoned experience from sitting on fashions in the field panels in both Christchurch and Wellington, meaning she knows exactly what it takes to stand out on and off the track.

Renowned for her keen eye, thoughtful insights she shares to both her clients and social audiences and effortless ability to pull a look together, Lou brings a fresh perspective to racewear styling.

Her passion for fashion is rooted in celebrating and empowering people to dress for themselves and we’re sure is something she will be looking for on the runway on 8 March.

 

 

Lou's Instagram
Judge

Aleisha Mitchell

Having won both Fashions in the Field and Prix de Fashion at Ellerslie, Aleisha Mitchell is no stranger to the sash.

Often the designer / maker behind her winning outfits, she also knows exactly what it takes to create a winning outfit and those insights, combined with her experience on our racewear judging panels and career as a stylist, mean Aleisha’s bringing an expert eye to Boxing Day.

Check out some of Aleisha’s stylish musings on her Instagram here.

Aleisha's Instagram
Judge

Sarah Stuart

Sarah Stuart brings her sharp style expertise and extensive experience to The Ned Prix de Fashion 2025.

She has been a part of Ellerslie’s racewear judging panels since 2017 and knows how to spot a winning look. With a career spanning television, photo shoots, red carpets, editorial and advertising campaigns and personal styling, she has built a reputation as a trusted expert in New Zealand fashion.

Recently nominated for FQ’s Stylist of the Year 2024, Sarah’s keen eye ensures her enviable Insta profile remains a go-to for raceday style inspiration.

Sarah's Instagram

Prizes

  • The Ned Prix de Fashion | Supreme Winner

    $15,000 in prizes from The Ned:

    • A three-night trip to Marlborough for two people including flights, vineyard and winery tours, wine tasting, a wine degustation dinner with The Ned team and a helicopter trip over the gorgeous Marlborough region finishing with a picnic overlooking the vines that produce The Ned wines
    • A one years’ supply of The Ned wine
    • A bespoke millinery headpiece created by Jill Humphries (Millinery Jill) under her Black Label brand to the value of $1500. The winner will get the opportunity to work with renowned, award winning milliner Jill Humphries in the creation of a black label headpiece. Jill Humphries Black label was created to define Jill’s handmade couture millinery and sets it aside from her ready to wear label, Millinery Jill.
    • A Bettjemans Salon voucher valued at $732 consisting of a makeover (ladies’ cut, blow wave, full head of foils and a treatment) as well as two red carpet blow waves
    • A $500 Caci Clinic voucher
    • An Ashley & Co giftbox valued at $200.

    $500 accommodation voucher for SkyCity Auckland

    x10 Deluxe Tan Pack valued at $450 from Tan In The City

  • forEVER SOPHIE Permanent Jewellery Fashion Qualifiers | Four winners

    Each of the four forEVER SOPHIE Permanent Jewellery Fashion Qualifiers will win:

  • Competition Terms and Conditions

    Please click here to view the competition terms & conditions.

Sponsors

Our thanks to

Major Partners